Today’s artists and creatives are under high pressure to maintain a community. It’s not enough to network, you need to constantly promote yourself and grow your audience. What does it mean to measure work in ‘likes’ and followers when the economy of friendship and affection should be gauged in quality rather than quantity? This discussion zones in on the current state of different platforms, sharing experience on what works and what doesn’t, and encourages an open exchange of ideas, doubts and hopes, disappointments and successes. Sarah Kockler speaks for Patreon, the platform helping creators build membership strategies; Marianna Madriz shares insight for the Association of Illustrators; Dédouze talks about how to share work on social media platforms as an illustrator and animator; and journalist Daniel Ziegener from golem.de adds a critical voice on the pressure and misuse of community-building in the games and NFT space.