Chris Hoffmann is a freelance image maker based in Haarlem. He is interested in experimenting with new technologies to discover how they can be bent, distorted, used and misused or mixed. His process begins with creating whimsical beings who inhabit alternate realities, drawing viewers into complex ecosystems. Chris works for a variety of clients and production companies. Some of his favourite projects include studies into avatars for Microsoft and characters for Apple – both exemplifying the lengths to which you can abstract and reduce yet still achieve empathy.