Ruby Gloom is the avatar for a real human being inside in a digital and virtual form on the outside, allowing to separate her URL and IRL lives. Ruby was born and raised in Hong Kong, and learnt how to use a 3D program in 2016 after getting fed up with not finding her place in the fashion industry and not knowing what to do with her major in English Literature. As an avatar, Ruby emerged when her creator was thinking that everything we see online is fake and heavily marketed. Why shouldn’t she go extreme to be the fakest person alive in 3D? Since then, Ruby has constantly changed her appearances to a degree that people might not even notice how she used to look like, but recognize her identity.