Hasbro is a global play and entertainment company committed to creating the world’s best play experiences. From toys and games to television, movies, digital gaming, and consumer products, Hasbro offers a huge variety of ways for audiences to experience its iconic brands. 

Georgina Melone is VP of Hasbro Invention Lab, a design group tasked with inventing new experiences for the future of play. Her quest to create has enabled her to play in many lands with many innovative ideas and interesting playmates. As a child, Georgina was never discouraged from playing with music, food, dirt or whatever objects came her way. Since she couldn’t stop playing, she went to Rhode Island School of Design and became a puppeteer, then a toy designer. Georgina is now an industry veteran who has invented and developed play experiences for all of Hasbro’s divisions and demographics.

Originally from Hong Kong, James Yuen came to England to pursue his passion for art and design in the 1980s. He is now a principal designer at the Hasbro Invention Lab, and a powering force of in-house innovation and creative culture. For the past 20 years James has worked on a spectrum of concept creations and design projects in Hasbro’s toys and games segments. James is also an avid action figure collector, and as well as cultivating his personal work, has initiated a number of collaborative art projects, featured in exhibitions in the UK and the US.

2017 Berlin