Hel Covell

Hel is an illustrator, animator and character designer living in South London. Taking inspiration from the old video games she played in her youth and the Yorkshire landscape she grew up in, her work focuses on bright, playful characters and world building. She has made characters for games, magazines, arcade machines and textiles, most recently moving towards 3D character and toy design. Previous clients include Adidas, Vans, The V&A, Slowdown Studio and Baycrew’s Japan.